Will Li

Commercial Director

Will is a Director of SF Capital with a focus on Business Development, Client Advisory and Complex Loan Scenarios. Will is passionate about helping clients achieve their financial goals, and always strives to find the most optimal solution that addresses a client’s needs while providing the best value.

Prior to joining SF Capital, Will spent 10 years working in Corporate Finance and Investment Banking. With this background, Will brings a wealth of knowledge and financial expertise to help deliver value to our clients through in-depth financial analysis, debt optimisation, loan structuring and active client management.

Will is a University of New South Wales alumnus with a Bachelor of Commerce majoring in Finance and Bachelor of Laws. His two loves are snowboarding and fishing. When he’s not in the office developing new ways to help our client, you will likely find him planning a trip to the snowfields or chasing the next big catch at your local wharf or beach.


Bachelor of Commerce majoring in Finance and Bachelor of Laws